Monday, October 1, 2012


One of my new projects I managed this year was Restyle. This was something new for me as this project had a strong message to deliver in all the activity which was undertaken. This project was about educating the public about the benefits of opshops in our community. I came up with the concept of teaming up with 10 local bloggers who were set a challenge to buy nothing new for 30 days and document their daily outfits on their blogs.

I arranged a super fun photoshoot with the bloggers with leading Perth photographer Penny Lane (also a close friend!) and the campaign images were used on posters, postcards and a magazine I created for the show! The girls looked so amazing! You might spot Sharon from Sass & Spice looking smoking who was one of the 10 bloggers who took part in the challenge!

The project ended with a fashion show during the Festival week celebrating the bloggers favourite outfits. The show also featured 10 lovely charity workers who were styled in opshop threads and walked the runway. The initiative was a massive hit and one of my favourite projects I have ever managed. I'm super keen to grow the concept and make it bigger and better and involve more bloggers next year (eeeep yep already plotting ideas for 2013!)

Here are some iphone pics I took throughout the project. I didn't get many of the actual show as I was a wee busy calling the show! haha! Next post I'll share my other projects!